Just when you think celebrity endorsements can’t get any weirder—or cooler—Sydney Sweeney takes a bath and turns the internet upside down. The “Euphoria” and “Anyone But You” star has teamed up with soap brand Dr. Squatch to release a limited edition soap made using her real bathwater.
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Wait… Sydney Sweeney + Soap + Bathwater?
In a bizarre yet brilliant move, Dr. Squatch has launched a new product featuring a key ingredient that’s got everyone talking: Sydney’s used bathwater. It’s not just a gimmick—it’s a full-blown product launch, and the internet is obsessed.
Who is Sydney Sweeney? (For the Few Who Don’t Know)
In case you’ve somehow missed her:
- She’s an Emmy-nominated actress
- Famous for roles in Euphoria, White Lotus, Anyone But You, and Madame Web
- Recently gaining traction as a Gen Z beauty and fashion icon
- And now, known for turning bathwater into soap
Enter Dr. Squatch – The Soap Brand That’s Never Boring
Dr. Squatch is known for its all-natural soaps and quirky marketing that’s catered to men who are tired of boring body washes. This collab with Sydney is easily their boldest campaign ever.
What’s Up with This Bathwater Soap Collab?
In a highly stylized and slightly cheeky ad, Sydney is seen soaking in a tub with her signature glow and charm. Then comes the twist—they reveal the soap: “Squatch x Sydney”, a limited edition bar inspired by her bath.
The Viral Ad Everyone’s Talking About
The ad plays on the joke of fans wanting to buy her bathwater—a meme that started as internet satire. But instead of ignoring it, Dr. Squatch leaned all the way in.
This is the kind of internet moment where marketing, memes, and celebrity power blend into one unforgettable product drop.
Is This a Gimmick or Genius Marketing?
Honestly? Both. It’s hilarious, clever, and it’s working.
The buzz is everywhere: GQ, The Independent, People, TikTok, Instagram, and beyond.
What’s Actually in the Soap?
Here’s the twist: They didn’t literally bottle up her bathwater. Instead, they used a water extract from her bath session, infused with essential oils and Dr. Squatch’s usual natural ingredients.
Did They Really Use Her Bathwater?
Technically, yes. A portion of her bathwater was used to create an extract. It’s cleaned, processed, and safe—but the viral tagline still holds: “Soap made from Sydney Sweeney’s bathwater.”
Ingredients Breakdown
- Coconut Oil
- Olive Oil
- Shea Butter
- Sea Salt
- Sydney Sweeney Bathwater Extract
- Fragrance: Soft, floral, clean, spa-like
Where to Buy the Sydney Sweeney Dr. Squatch Soap?
You can get it exclusively on the Dr. Squatch official website. But heads up—it’s limited edition, and people are buying it fast.
Limited Edition – So Act Fast
Only a limited batch was made. Once it’s gone, it’s gone.
Think of it as collectible soap for the pop culture generation.
How Much Does It Cost?
The soap is priced at around $20 per bar, but resale prices on sites like eBay are expected to rise quickly due to demand.
Internet Reacts: From LOLs to “Take My Money”
Social media has exploded with reactions. Some people are laughing at the idea, while others are lining up to grab a piece of the buzz.
It’s the kind of product that makes you ask: “Do I really want it… or just want to say I have it?”
Why This Campaign Is Pure Marketing Gold
It combines:
- Celebrity hype
- Internet humor
- Limited edition scarcity
- Unique branding
This is a masterclass in viral marketing.
Celebrity Branding Done Right
Instead of being just another name slapped on a product, Sydney got involved in a clever, funny way that fits perfectly with her personality and audience.
What This Means for Dr. Squatch
Dr. Squatch just reached an entirely new audience. This campaign proves they’re more than a men’s soap brand—they’re a pop culture player now.
Should You Try It?
If you’re into clever marketing, collectible items, or you just want to say you’ve showered with Sydney Sweeney (kind of), this soap is for you.
Final Thoughts: Clean Skin, Viral Fame
Sydney Sweeney just made hygiene go viral. And Dr. Squatch? They proved once again that bold, funny, and slightly absurd marketing works like a charm.
FAQs
Q1. Is the Sydney Sweeney Dr. Squatch soap really made with her bathwater?
Yes—an extract made from her actual bathwater is used in the soap.
Q2. Where can I buy the Sydney Sweeney soap?
Exclusively on the Dr. Squatch official website, while supplies last.
Q3. Is this a real product or just a PR stunt?
It’s 100% real and available to purchase—but it’s also an extremely clever PR campaign.
Q4. What does the Sydney Sweeney soap smell like?
It features soft florals and spa-like scents designed to give a fresh, luxurious feel.
Q5. How long will the Sydney Sweeney soap be available?
It’s a limited edition release. Once it sells out, it won’t be restocked.
